Reduce, reuse and recycle

Oh wow. Talk about the 3Rs. Shocking were the words used for this story on the web a few months back. Can you imagine drinking a glass of wine poured from this bottle? True. True that there could have been good reasons for doing so. And perhaps readers who know better can comment. But today our focus is on airline waste. So maybe the attendant was not wrong in doing what she apparently did.

You’ve heard about the amount of waste we (ie humans) have generated. There are many a statistic, and one claims that we purchase a million bottles of plastic every minute! Wow. Can you imagine the volume of trash that is building up. This reminds us of the animated feature “Wall-e”. Waste Allocation Load Lifter Earth. The story is that by the year 2805 the planet is contaminated with too much waste.

Think we’ll last that long?

There is a guardian article (here) that suggests that 5.2 million tonnes of airline waste is generated every year. And that some airlines are finally attempting to help reduce this load. A wonderful development in our opinion. Here’s a thought. While we do not support budget airlines with no frills at all such as catering, how about making it mandatory for passengers to choose their meals and drinks ahead?

It may sound draconian, but packaged and marketed appropriately (heheh, occupation hazard) this can become a ‘feature’. That way, airlines can work seamlessly with catering companies to prepare the right meals, reducing the “buffer” stock of meals they need to carry with them on the plane. We probably can’t bring back the use of metal utensils on flights anymore (perhaps except in business and first), but perhaps a move towards bio-degradable ones could help?

Wouldn’t you support efforts to reduce waste from your flying?

A King for your driver?

Ahhh. You are flying. At last, having gotten on the plane without being pulled off you are finally on your journey. You hear an announcement from the pilot welcoming you onboard and telling you to sit back and relax. Imagine the voice of the pilot was that of a King. Impossible you say? Well some swear they saw Elvis alive.

Read here for a story of how one monarch (ok Prince) had been piloting away. Oh what a story it could have been for him to call out to you to come fly with me him. Come fly away with me him.

Today though our post is not about flying with royalty, though many on KLM’s cityhopper services could have bragged about that since the then Prince flew those shuttles. Just to let you in a secret. There was one time when we flew back to Singapore. It was when the next Olympic games would be awarded. And the IOC was congregating in our little red dot to make the selection. Guess who sat a few seats from us? The same gentleman who would be King! Heheh… and it was not on KLM btw.

Ok enough with our bragging. What is the purpose of today’s post?

Humility. We’ve written about the class divide when it comes to flying. While at one end we have airlines creating mini apartments with showers in the plane for first class passengers, we also have ‘basic economy’ at the other end. These segregation and elevation of differentials only serve to promote elitism in our opinion. We do not advocate the total elimination of differentiation. Heck, we cannot decide because we are conflicted!

What are your views? To what extent should there be differentiation in classes of travel on airlines?

Do luxury toting folks get better service?

Do you sometimes feel that you get treated better if you dressed well? Or when you tote luxury bags and watches, spot expensive jewellery? There seems to be some finding that verify to some extent that this is all well true.

This experiment tested the “attribution effect”. Ok, social psychologists out there will definitely be correcting us. It’s officially coined as “fundamental attribution error“. Will be first to admit that Mel cannot recall this from his days doing that one semestral course on social psychology…Besides it was more than 20++ years ago. So be gentle…

simple-luxury
Brand names seem to matter

Now we are not sure if a mere $4000 watch will get you a hit, but the examples that Matt referred to certainly happened to us. Well, at least to one half of us – ie Suan. You see, she makes a point to dress well AND put on a dash of jewellery (and luxury watch) but that is not in your face. She has had her fair share of being treated “differently” at restaurants, boutiques, even the local supermarket. Getting warmer huh?

Bvlgari boutique2
Retailers are keen to keep this up!

It all seems as if this cheap way of impressing actually works. Or perhaps it is the confidence that one exudes when you wear a watch that costs someone’s monthly wage? You see the article is right in quite many ways. When you are traveling, nobody can fathom that you live in a palatial mansion or drive a Porsche for leisure. And today a wallet full of banknotes is not likely to impress a lot either, unless you face is on it. Well, it depends on who.

So it boils down to other symbols that our pyschological state use to “size up” other folks. And none other is more obvious that the visual cues that exude from watches, jewellery and finally the clothes and shoes you wear. Surething, some of us laugh off such behavior perhaps as being crass, materialistic etc. But somehow we get the feeling that this is far more pervasive than we care to admit.

Of course demeanour plays a critical role too. Which service person would like a sour faced customer? I guess if you play nice, others mostly will too.

We shall not care what the article revealed about the 1%, since we are unlikely to ever rub shoulders with them in any shape, size or form. However we emphasize that the global luxury brands are keen to keep this game going. Just pick out a watch magazine at the bookstore near you. Will you be able to tease out the “levels” of prestige?

There you have it. Empirical evidence that you are what you wear. Perhaps this is confirmation bias but there we have a lot of personal experiences about this too. Perhaps try it out at the Eleven James (or equivalent) near you and let us know about it!