Have you stayed in an unusual hotel before? Some of the pictures in this article make one wonder how is it like to stay in one. Did you see the picture of the hotel in the link? That one’s along the southern edges of Taihu (太湖), a freshwater lake about 100km from Shanghai. We wrote about traipsing about the lake recently (here).
It was strange for us to observe that of the polled millenials, ‘only’ 42% have stayed in house or apartment rentals (the equivalent AirBnBs of the world), which would imply a large segment. And it appears to be in the west. Because it also seems such unusual hotels seem to be the rage more in Asia. At least this is what the article seems to be driving at. No details, so can’t dissect it… the trouble with statistics. Depends on who the ‘barber’ is presenting it.
The theme though of this post is : innovation.
In a competitive world vying for a share of the hearts and minds of consumers, it is key to stand out from your competition. It is also critical to have brand / value proposition that appeals to a targeted segment, group, whatever. Sure we said AirBnB is revolutionizing travel (here), but there probably will be limits to where they can reach. And hotel chains around the world are attempting to respond, sometimes in ways that amazes. So nothing remains static.
And it is not only in Asia that one finds such innovative and bold attempts to offer differntiated travel experience. One will find them all over the world. Indeed, as we hurtle towards the 2020s, we may yet witness even more innovation when it comes to having a night’s stay while on your journey(s).
We might not be staying in these unusual hotels, but we sure would like to see them. Wouldn’t you?